Opportunity starts with safe water, yet 2.2 billion people worldwide lack access to it. We are committed to helping change this by supporting Water.org. For every rug sold, we donate to help a family gain access to safe water and improve lives.
We’ve partnered with Green Earth so that for every rug sold, a tree is planted in Western Uganda. Through this initiative, we support their afforestation and reforestation projects, helping to protect the remaining habitat of the Bulindi chimpanzees, restore nature, and support local village households.
We use leftover yarn to produce all of our stock samples, and in some cases, our skilled artisans use natural dyes derived from flowers, vegetables, and spices during the dyeing process. We also offer our Re-Invent fibres (PET), which are made from recycled plastic bottles and are suitable for outdoor use.
We hold the Green Label certification from the Carpet and Rug Institute (CRI), meaning our rugs and carpets have been independently tested and meet strict standards for low chemical (VOC) emissions. This certification supports healthier indoor air quality and makes our rugs suitable for residential, hospitality, and commercial projects. It also reflects responsible manufacturing practices and alignment with recognised green building standards.